The Missing Link.

Communications & Project Management for International Innovators.

  • brand Strategy
  • Public Relations
  • Copywriting
  • Event Management

Welcome to my portfolio! My name is Katy Link, and I am a freelance communications & marketing project manager specialized in international business.

I love a good story and connecting brands & entrepreneurs with the right people. A proud cosmopolitan and passionate people-person, there’s a bunch of things I can do to help you grow your business beyond its original peripheries.

Below a few highlights of past projects I worked on - why don't give me a shout, and we talk about yours?

PS: I am fluent in German, English, French, and Spanish, and actively working on turning my Portunhol into Portuguese (which involves a lot of Bossa nova). 
I also geek out in Ruby, CSS, JavaScript and some other programming languages since my coding bootcamp early 2020. Feel free to hit me up in your language of choice!

Portfolio

Quiksilver Womens

Brand Strategy

Global market launch of inaugural apparel collection

OG surfwear creator Quiksilver decided to add an all-new apparel line for women to its product line, celebrating urban beach culture and contemporary art influences.
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Saxx Underwear

PR & Partnerships

Market launch EMEA supported through various tradeshows

After rapid growth in North America, Canadian sportswear brand SAXX underwear launched its men’s line in Europe. Putting in place a 360° PR, events, and communications strategy, the brand gained solid exposure on several key markets.
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Nixon x Pukas

Event Management

"Stoked & Salty" - Creative Concept & Event Management

Celebrating a shared love for salt water, two core surf brands teamed up for a unique pop-up installation, ephemeral art show, and concert in the center of San Sebastián, Spain.
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Quiksilver x WeAreSpinDye

Product Collaboration

Inaugural outerwear collaboration showcasing sustainable product manufacturing

Launching a distinct outerwear collab, action sports brand Quiksilver teamed up with Swedish ingredient manufacturer WeAreSpinDye. Utilizing innovative dying technology and recycled fabrics, the product line promotes clean colors and water savings.
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Quiksilver x SXSW

Event Management

Pop-up brand showcase celebrating art, music, and contemporary culture

Chartering new territory and exploring different audiences, surf brand Quiksilver became part of Austin’s renowned SXSW festival.
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Preform Acoustics

Copywriting & UX

Brand refresh creating contemporary digital experience for furniture specialist

A pioneer in the field of room acoustics and office design, furniture manufacturer Preform recently revamped their brand image. Relaunching their website, the brand offers a modern digital experience with a compelling visual and verbal identity.
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Brands I have worked with

Services, skills & special features

Black belt in Brand communication, PR & International Marketing

  • + International Communications & Brand Strategy
  • + Public Relations and Media Activation
  • + Management of external PR & creative agencies
  • + Brand partnerships and product collaborations
  • + Business Development & Consulting
  • + Story-Telling, Verbal Identity & Brand Ideation
  • + Copywriting in English / German (press releases, website copy, catalogues, brand presentations...)
  • + Consumer & B2B Event Management (tradeshows, press events, pop-up stores...)
  • + Internal Communications

Technical know-how, languages & geek proficiencies

  • + UX Design & Research
  • + Market Research & Consumer Profiling
  • + Web Developement (Webflow, WordPress, HTML5, CSS3, JavaScript, Bootstrap & Ruby on Rails)
  • + Digital PR & SEO Strategy
  • + Digital Product & Project Management
  • + Prototyping & Wireframes (Figma, InVision)
  • + Translations: German, English, French, Spanish
  • + Professional workshops, public teaching & seminars

Let's work together!

New brain-child in the making? Tell me more...
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