Nixon x Pukas

Event Management

"Stoked & Salty" - Creative Concept & Event Management

Celebrating a shared love for salt water, two core surf brands teamed up for a unique pop-up installation, ephemeral art show, and concert in the center of San Sebastián, Spain.

Californian watch and accessory brand Nixon has deep roots in the surf scene, just like legendary surfboard manufacturer PUKAS.

Located in the heart of San Sebastián, PUKAS’ flagship store is one of the most important board sports and beach apparel concept stores in Spain and highly frequented, especially during the summer months. 

Celebrating their strong relationship as retail partners as well as their love for surfing, art, and music, both brands teamed up to launch an ephemeral exhibition space and pop-up corner featuring limited Nixon products for a duration of two weeks in the middle of the bustling month of August. 

As European Marketing Coordinator, my role included: 

  • Concept Ideation & Creative identity
  • Naming, visual identity, and production of communication materials (press release, window displays, exhibition catalog…) 
  • Management of launch event & marketing promotion 
  • Partnership management
  • Media & artist relations
  • Artwork & merchandising production

The project launched with a big public event and concert by French Indie band “The Dedicated Nothing” and is still much talked about ;)