Preform Acoustics

Copywriting & UX

Brand refresh creating contemporary digital experience for furniture specialist

A pioneer in the field of room acoustics and office design, furniture manufacturer Preform recently revamped their brand image. Relaunching their website, the brand offers a modern digital experience with a compelling visual and verbal identity.

With over 35 years of experience and quality “Made in Germany”, Preform creates innovative acoustic solutions for modern offices. Using sustainable materials and contemporary designs, the furniture expert facilitates an optimized sound environment improving productivity, performance, and well-being at work. 

Aiming to refresh the brand’s image and to expand its presence beyond Germany, Switzerland, and the Benelux region, Preform recently relaunched its digital presence from scratch. 

As a part of a full-scope brand audit, the project included the following elements: 

  • Competitor research & market analysis
  • Brand positioning, image and identity
  • Website creation

Implementing the new brand strategy, my role as Copywriter included: 

  • Strategic consulting on verbal identity
  • Production of SEO optimized copy for product descriptions, brand presentations as well as general UX writing
  • Translation from German into French & English

Brand values Preform | French version

German Version Preform Website