A pioneer in the field of room acoustics and office design, furniture manufacturer Preform recently revamped their brand image. Relaunching their website, the brand offers a modern digital experience with a compelling visual and verbal identity.
With over 35 years of experience and quality “Made in Germany”, Preform creates innovative acoustic solutions for modern offices. Using sustainable materials and contemporary designs, the furniture expert facilitates an optimized sound environment improving productivity, performance, and well-being at work.
Aiming to refresh the brand’s image and to expand its presence beyond Germany, Switzerland, and the Benelux region, Preform recently relaunched its digital presence from scratch.
As a part of a full-scope brand audit, the project included the following elements:
Implementing the new brand strategy, my role as Copywriter included: