Launching a distinct outerwear collab, action sports brand Quiksilver teamed up with Swedish ingredient manufacturer WeAreSpinDye. Utilizing innovative dying technology and recycled fabrics, the product line promotes clean colors and water savings.
About 20 percent of all water pollution worldwide can be directly linked to the textile industry, and more precisely, the dyeing process of fabrics. Following a more sustainable approach the outerwear, boardsports giant Quiksilver teamed up with Swedish ingredient manufacturer WeaReSpinDye®, to launch a capsule collection using recycled materials and an innovative textile coloring method, resulting in 90 percent fewer chemicals and up to 85 percent less water usage.
Responsible for the marketing communication of the project, I managed the global market launch campaign supporting the partnership as well as the presentation of the product at renowned events like Outdoor SnowShow in Denver, Colorado. I also worked closely with design, product management and sales to develop a consistent product marketing plan, leading the collaboration from a one-shot jacket capsule to a globally distributed carry over.